Having a small amusement park doesn’t mean lower profits!
Many successful operators generate high revenue even in spaces smaller than 50 square meters. The key lies in smart use of space, equipment, and customer experience. In this article, we’ll review 10 simple yet practical strategies to increase sales in small amusement parks.
Choose high-profit, crowd-pleasing machines
In small amusement parks, there’s no room for trial and error.
You need to choose machines:
- Multifunctional Virtual Reality (VR) Simulators
- Motion machines like the ‘Time Machine’ or ‘Phoenix’
These devices have a higher customer return rate due to the variety of game content.
Arrange the space smartly.
The arrangement of the equipment should encourage passersby to enter the amusement center. Use of:
- Attractive lighting
- Mirrors to make the space appear larger
- Design a simple and smooth movement path between the machines
This increases the time visitors stay and encourages more purchases.
Implement smart pricing
Instead of setting a high price and attracting few customers, it’s better to set a more reasonable price and increase overall sales with targeted discounts or bundled packages (for example, 3 games with a 20% discount)
Attracting children and satisfying parents equals higher sales.
If children are happy, they are also willing to spend more. Kid-friendly machines, cheerful music, small prizes, and friendly interaction between the operator and the children directly increase sales.
Understand customer psychology
Customers make many purchasing decisions based on emotions, not logic. For example:
- Warm colors (red, orange) are more stimulating.
- Playing energetic music increases purchases.
- An energetic operator’s attitude creates a sense of security and trust.
Machines should always be in good condition and ready to use.
Machine breakdowns or slow setup quickly lead to customer dissatisfaction. Prevent sales interruptions by performing regular maintenance and using a daily checklist.
Offer seasonal or special promotions.
Occasions such as:
- Children’s Day
- Summer holidays
- Valentine’s Day or Yalda are great opportunities to attract customers with special discounts or unique prizes
Have hassle-free QR payment and card reader options.
Nothing frustrates customers more than getting stuck at the payment stage. Make sure all payment methods are active and fast.
Take photos and videos of the games and post them on Instagram.
Customers love having their photos while playing featured on the amusement center’s page. This not only serves as advertising but also encourages them to follow the page and return for future visits.
Collect feedback and adjust accordingly.
Occasionally, gather feedback from customers with simple questions like ‘Which game did you enjoy the most?’ or ‘What would you like us to add?’ This gives them a sense of participation and builds loyalty.
Conclusion
With a few simple and low-cost actions, you can multiply the sales of your small amusement park. The key is to always see the space from the customer’s perspective and aim to create an enjoyable, simple, and smooth experience for them.
